Motion graphics can be made to be abstract representations of almost anything. They are characterised by the use of animated elements and clever use of sound design to accompany these moving elements. The challenge was to create a unique set of branding and motion graphics templates for the music festival known as Down The Rabbit Hole.
The aim of the brief was to rebrand and design a set of motion graphic templates for a music festival of choice. I decided to rebrand the festival known as Down The Rabbit Hole, which takes place in the Netherlands.
The motion graphics were created for the festival to
use as promotional material to build-up to and be used
at the event. The executions consisted of 1x logo build, 1 x promotional video, 4 x bumpers, 1 x snipe and
1 x case study video.